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Larissa’s Picks to Click: Facebook Video Ads, #Make5, Old Spice Marketing Chief
EDITOR’S NOTE: Adotas Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. The...
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Visual Content is King: Social Video Takes Center Stage
ADOTAS – In 2012, social video engagement rose from 42% to 70% the year before, according to new research by Adobe, with the viral reach of video content accounting for 77% of ALL reach via social...
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5 New Video Ads You Should Watch Now!
ADOTAS – It’s been a big week in AdLand, with a lot of impressive content to kick off the new year. Luckily, we’ve sifted through to find the top five ads of the week for your viewing pleasure, and...
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Sex, Food and Selfies: Dopamine and the Other Levers of Social Marketing
ADOTAS – Joe Smith wakes up one morning, walks out the front door of his apartment building and takes a selfie with the 3 feet of snow that have piled up on his Toyota Camry. He tweets out the photo...
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